FC Barcelona and CUPRA

improve their relationship.

26/7/2024,

CUPRA CEO Wayne Griffiths shows Joan Laporta CUPRA Tavascan, the company’s first fully electric SUV Coupé.

With a common vision of the future, CUPRA and FC Barcelona have continued to establish their global collaboration to inspire the globe from Barcelona. Wayne Griffiths, CEO of CUPRA, and Joan Laporta, president of FC Barcelona, reaffirmed their shared commitment to future generations by showcasing their joint projects that bridge the worlds of sport and automobiles during a visit to the football club’s new commercial offices and the work to redevelop Spotify Camp Nou, in which the car brand will play a key role.

Griffiths brought Laporta one of the earliest CUPRA Tavascans. As the club’s official vehicle, this is CUPRA’s first fully electric coupé SUV, signifying the brand’s dedication to electric mobility and highlighting its position as an official vehicle and mobility partner.

“At CUPRA, we are delighted to strengthen our ties with FC Barcelona, the world’s biggest club, ” Griffiths stated. We want to inspire the world from Barcelona with a shared vision of the future, therefore our connection goes beyond simple cooperation.

We also demonstrated our dedication to the next generation of motor enthusiasts and athletes by our involvement in the Espai Barça initiative and our donation of the CUPRA Tavascan to President Laporta.”

Laporta and Griffiths visited the Spotify Camp Nou building site and saw how CUPRA, a major partner, will have match-day visibility, including reserved seats and a VIP box to watch the finest football possible.

The company plans to install electric chargers and display its logo in the club’s business offices’ parking lot.

“Espai Barça is a key project for the club and that is why we are working with leading companies to make our home better and ensure that the new Spotify Camp Nou becomes a global benchmark” stated Laporta. “CUPRA is showcasing its dedication to the future of transportation by providing electric chargers to our sites.

We are thrilled with the growth of our collaboration and look forward to many more years of success and innovation together.”

The global cooperation between CUPRA and FC Barcelona has been strengthened, as seen by this meeting, and it was recently extended until 2029. For the next five seasons, CUPRA will be the team’s official car and its official automotive and mobility partner.

Apart from the men’s and women’s football teams, CUPRA has been appointed as the official partner of FC Barcelona’s handball, roller hockey, basketball, and futsal teams until June 2029. Driven by a shared commitment to creating global impact and a set of shared ideals, the association continues to become stronger.

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